A few weeks ago Google really hit a lot of internet marketers hard when they started to crack down on MFA (made for Arbitrage) websites. Publishers that were making several thousand dollars a month started to sweat (and sweat hard) when Google simply closed their accounts. Google did pay most of the pending commissions, however, though they made it quite clear that MFA websites are no longer acceptable platforms for AdSense advertisements.

Because of this, thousands of publishers have since packed up and moved on to other ventures and business models. However, I am not completely convinced that arbitrage, as a business model, is actually dead. I feel that MFA websites are probably going to die down quite quickly, but arbitrage is just as active and as lucrative as ever. Here’s why:

• MFA sites are gone. All of the websites that were MFA are now removed from the AdSense network. This cleans up the network, giving legitimate websites less competition and advertisers higher quality pages that will display their ads.Getting rid of the junk is like changing the oil on your car: everything runs smoother, and the overall user experience stays as high as possible. For Google, a company that relies on a steady stream of user input, that is the number one priority.
• Google recognizes arbitrage as a business model. Legitimate arbitrage websites are still able to convert traffic into income so long as they offer a viable user experience. Cut the junk €“ guys, if you’re an arbitrage publisher, now is the time to get rid of the 200 word arbitrage pages. Arbitrage is quite successful as mini-websites, whereas the point of the website is to divert traffic into AdSense ads. I have several websites like this, and each one continues to generate me a decent income every day. Consider this: if you spend two hours making a website that makes you $1 a day for a year, that two hours suddenly turned into $365. Now, multiply that number by 1,000.Google allows arbitrage websites that have quality content, provide a seamless experience for the user, and are aesthetically pleasing. Again, all they have done is get rid of the hundreds of thousands of junk web pages that were clogging up their network.

• Advertisers are still paying. Just because Google killed MFA sites doesn’t mean that the advertisers have disappeared. Their ads have to be served somewhere- why not make it your website?
• Arbitrage is lucrative. The fact remains that you can be paid (and paid well) so long as you stay within the confines set by Google.

If you start to do something with questionable ethics you can expect to have your payments withheld or to have your account banned. After all, if you even wonder if it will cause problems, chances are good that it isn’t going to turn out well for you.

I’m going to cut this article short, but I will touch up on it again later. I think that, for now, the message that I sought to deliver has been done so successfully.

Arbitrage isn’t dead. It’s not just as easy as it was.